OUR ETHICS

Who we are and what we believe in, so you can trust the provenance of the content on gréatfood.

Advertising
We accept advertising on gréatfood because it pays for the content that our readers receive free of charge.

– We only accept advertising or promotional content that marries with our ethics on food: if we are happy to eat and drink what you advertise, we’ll run the ad (and we eat most things from a meat pie in a tin to a toasted sandwich with tinned pineapple and easy cheese slices – try it, it’s delicious especially if you spread the bread with mustard first and butter it on the outside).

– We don’t run ads for anything unsavoury either within the subject of food and drink or outside of it.

– We won’t take payment for any advertising that presents unhealthy food or drink to children.

– We judge every ad or promotion on its own merits. We don’t police our readers. We believe that adults make choices everyday (including ourselves) that may not be the wisest or healthiest and that’s part of living a varied and good life. And we believe firmly that it is our reader’s choice to decide what they eat and drink.

– We reserve the right to reject any advertising at the beginning or during a campaign running on gréatfood without explanation.

We don’t charge for editorial content and don’t accept paid content on editorial pages
– Any advertising or promotional content that appears on gréatfood is clearly marked so our readers understand that it is paid content.

We don’t do product placement in editorial pages
If we recommend a product, it’s because we bought it with our own money, like it and want to share it with you. We do NOT plug products for money (please don’t ask us to as a refusal usually offends).

Links
gréatfood is editorially independent. We do NOT include commercial paid links on editorial pages. Any links you see to third parties in the middle of an article are for the reader’s benefit so you can see the item we are writing about – we are not suggesting that you purchase items from any third party links – you will often find the item closer to home – but it is an easy way of giving you an image of the item that we are referring to. (The exception is where we include say a book from Amazon, and the only way of acquiring that link is through taking a small payment if you subsequently purchase it – feel free not to, we are including it so you can follow a link to the book, not so that we can receive a few cent.)

 

 

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